Google + Your Cable Company = advanced services for your TV

Whether or not the 'Net can currently withstand multi-cast IPTV delivery (and Google has changed it's tune and says that it CAN, despite what we heard earlier), the thought of the marriage of Google's indexing & targeted advertising with Cable/Satellite Television could be revolutionary not for TV over the Internet, but for TV over the TV Set

It could also be to the detriment of the Internet by not supporting IPTV though! IPTV is more "net-neutral" than CATV because the cable franchises differentiate between & charge seperately for the video and data services they deliver over the same pipe. In our idealized, digital world, isn't it all the same? What if in 3-5 years (or sooner), it's not necessary to pay twice?

I know that with the depth of engineering talent in the telecosm, on Google's engineering bench, with it's world class cloud-network, and technological innovation, amazing things are possible. Before you say, "the internet wasn't designed for multi-cast TV" Remember, it wasn't designed for Streaming, VoIP, or Music downloading either. A lot of people lost a lot of money because there once was a bandwidth "glut"

Google may someday soon seek to index & monetize CATV, but the Cable companies can meter for these new advanced services as much as telecoms can for theirs. The $ is the real fear from the "Telecom Hegemony" by the Net Neutrality lobby on behalf of the end user, isn't it? They are looking out for "our" best interests, aren't they?